Become an Owner - Deep Roots Market - Greensboro's Local Co-op Grocery & More

While Deep Roots Market is open to everyone, ownership is at the core of what makes us unique. Your investment in our Co-op is an investment in local farmers and artisans, offering direct support to the sustainable, natural foods and products they provide. We also actively engage in programs that enrich our community, such as food drives for those in need, which your investment helps to fund. By becoming an Owner, your share in Deep Roots Market gives you equity in the Co-op and the community. Deep Roots Market is here because of our Owners, who govern the store by electing or serving on our Board of Directors. Are you ready to invest in a truly local business and put your dollars to work for positive change in your community? Keep reading to learn more about becoming an Owner with us.

Benefits of Ownership

Owner Appreciation Bonus

Owners receive a one-time discount in a select department every month. Click to see this year's Owner Bonus calendar.

Bulk Up

Owners receive 20% off special order cases.

Vote & Serve

Owners vote for and may run to serve on our Board of Directors. Your voice matters!

Community Engagement

Owners receive discounts on fee-based classes and events in our Community Room.

Patronage Dividends

Owners may receive a share of the Co-op’s profits in profitable years, proportional to their purchases.

Lunch for Less

Owners receive a special discounted price on our self-serve hot bar and salad bar every day.

Taproots Rewards

Owners earn rewards points for supporting companies and taking actions that make a positive impact on our planet and in our local economy. Click here for more information.

Options for Ownership

Full-Share Ownership

Become a Full-Share Owner for a one-time investment of $100. Your ownership share covers you and your household and is for life.

Installment Ownership

Begin enjoying the benefits of ownership by paying $25 upfront, followed by 3 additional $25 installments due quarterly. Once you make your final installment payment, you'll become a Full-Share Owner.

Low-Income Membership (LIMe)

We are proud to promote food equality and accessibility in our community by offering a discount of up to 20% to qualifying members of our Low-Income Membership Program. This program is directly funded by our community through donations and round-up at the registers. If you are a recipient of SNAP, Disability, WIC, or the Orange Card, you may qualify for our LIMe Program. You will need to show proof of qualification to enroll in the LIMe Program and this can only be done in person at this time. Click here for more information.

We Invite You!

Are you ready to join the Co-op? Please accept our personal invitation to own your grocery store and support your community by purchasing your Ownership Share today.

Select the Full-Share or Installment Ownership Application below to submit your information and payment. A 5% processing fee will automatically be added to all online Ownership Application payments.

Please allow up to three days for us to process your application and get everything squared away. We'll send you an email or give you a call when your New Owner Packet is ready to pick up at the store.

You may also submit your application and payment in person if you'd prefer. Just come in and see any cashier for more information or email our Owner & Guest Services Manager if you have any questions.

Full-Share Ownership Application

Installment Ownership Application