Deep Roots Market has grown organically out of the Greater Greensboro community since our founding in 1976. The Co-op, dedicated to service, is intertwined with the goals of our Owners, supporters, and all customers. It all began as a small vegetarian buying club in a dormitory at Guilford College in the 1960s. By 1976, ownership in the Co-op had grown enough to support a storefront business and we were incorporated to become Deep Roots Market.
In 1990, the Co-op moved to a small building on Spring Garden Street where we served the nutrition and wellness needs of Greensboro and surrounding communities for over 20 years. In March of 2013, we relocated to our current location in downtown Greensboro at 600 North Eugene Street to continue to meet the needs of our growing Owner base and our community.
Since that time, Deep Roots Market has flourished into the full-service grocery market and cafe so many people know and love today. And now, with 50 Staff Members and more than 5,000 Member-Owners, we've remained true to our roots as a 100% cooperatively owned, democratically governed, community driven business.
And so, the story of Deep Roots Market truly is one rooted in community. Has our story inspired you? Why not help us write the next chapter? Consider becoming a Co-op Owner, vote with your dollars, and support local businesses, farmers, and producers. Together our future is bright!
The Co-op Living Tree • Uniting Past & Present
The Project...
The Co-op Living Tree Project, designed by Greensboro master sculptor Jim Gallucci, was a fundraising project. Proceeds from the sale of engraved leaves helped to fund improvement projects for the store following our move to our downtown location.
The Tree...
The Co-op Living Tree represents the store’s history, and through its construction and materials, the spirit of community. Versions of an oak or other type of tree have appeared in the Deep Roots Market logo since our beginning. The oak symbolizes the co-op’s growth from a small buying club into a vital downtown presence.
The Co-op Living Tree Project arose from a desire to incorporate Greensboro's vibrant creative arts community into our store, giving folks the opportunity to enjoy and interact with a local artist’s work. Long-time co-op owner and Greensboro master sculptor Jim Gallucci assembled the Co-op Living Tree to commemorate Deep Roots Market’s new growth and to unite the store with a significant part of Greensboro retail history. Gallucci used recycled and repurposed materials—including sections of stamped tin ceiling tiles salvaged from Greensboro’s last downtown grocery store, an A&P located at 221 Commerce Place that closed in 1973—to create the distinctive “bark” surface of the interior tree’s trunk. Gallucci’s inspired sculpture, and contributor’s leaves, unite past and present and root the cooperative in its new center-city home.